Haier India inaugurates First Industrial Park, invests INR 600 Crore

New Delhi, November 16, 2017: Haier, the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 8^th Consecutive Year*, today announced the inauguration of its first Industrial Park in the country, at the official inauguration ceremony conducted in the factory premises in Ranjangaon, Pune. With this new development, Haier will be generating 2000 new direct jobs along with 10000 indirect employment opportunities in the ecosystem. The event was presided by the Hon’ble Chief Minister of Maharashtra, Mr. Devendra Fadnavis, Mr. Liang Haishan, Executive President of Haier Group, Mr. Song Yujun, Managing Director, Haier Appliances India and Mr. Eric Braganza, President, Haier Appliances India. To grace the occasion, other dignitaries such as Mr. Zheng Xiyuan, Chinese Consul-General in Mumbai, Mr. Li Baijun, Economic and Commercial Counselor of Chinese Embassy in India and Mr. Wang Shicai, Commercial Counselor at the Consulate General China in Mumbai, were also present at the event.

The ceremony was held to announce the official opening of Haier’s first industrial park in the country in Ranjangaon, Pune. The MoU between Haier Group and the Maharashtra government was signed in the year 2015 in line with Central Government’s ‘Make in India’ initiative, followed by the groundbreaking ceremony in 2016. Haier India has invested a total of INR 600 crores towards the expansion of the facility. With this development, Haier will be more than doubling the production capacity of refrigerator to 1.8 Million units and initiating the production of new categories like, LED televisions, Washing Machines, Water Heaters and Air Conditioners. The industrial park will now enable the brand to manufacture 3.8 million units of the aforementioned products in total.

Along with the increase in production capacity, the establishment of this new facility will also generate employment opportunities in the state of Maharashtra. This will further increase the existing workforce in the factory by adding 2000 new employment opportunities.

In 2015, Haier India won the prestigious ‘Make in India Awards for Excellence’ under the consumer durable category for its contribution to the growth of the country’s economy.

Hon’ble Chief Minister of Maharashtra, Mr. Devendra Fadnavis commented on the occasion, “I’m extremely delighted to see the industrial park ready to start production and I strongly believe that this will have a very positive impact on the industrial investment in the state of Maharashtra. For the state government, an industrial park like Haier’s will offer economies of scale with the development of land and infrastructure. It also helps in industrial development while contributing to generation of employment and creation of social infrastructure.”

Commenting on the occasion, Mr. Liang Haishan, Executive President of Haier Group said, “India has emerged as one of the most important strategic markets of Haier Group. With its enormous market potential, it is necessary for us to continuously invest, deepen the localized three-pronged strategy, increase the responsiveness and meet users’ needs. With Maharashtra being one of the most competitive states in India with its high industrial level and leading economic scale, we’re very optimistic of the collaborative growth and opportunities that will arise from our new industrial park.”

Mr. Song Yujun, Managing Director, Haier India said “India is one of the key markets for Haier and we have been able to grow at a phenomenal pace in the country in the past 13 years. The optimistic year on year growth signifies the potential that lies in the Indian market and hence gives us an opportunity to further expand operations in the country. Thus, this manufacturing facility lays the foundation for the brand to strengthen its presence in India.”

Mr. Eric Braganza, President Haier India added, “The expansion of our existing manufacturing facility in Pune into our first industrial park began in 2015 and today, it is a moment of great pride for us to witness that vision come to fruition. In alignment with the ‘Make in India’ initiative of the central government, we have invested INR 600 crores enabling us to locally manufacture products across all categories. The opening of this factory will not just scale up the production capacity but will also decrease the overall dependence on imports and simultaneously increase exports from India in the near future.”

ABOUT HAIER INDIA

Haier India is a 100 percent subsidiary of Haier Group, a fast growing consumer durables company. Haier is world’s No. 1 brand of Major Appliances* for the 8th consecutive year, as per Euromonitor UK. The company initiated its commercial operations in January 2004 and offers a wide range of products in all of 7 categories like Refrigerators, Wine Cellars, Deep Freezers, Air conditioner, Washing Machines, Water Heaters, Panels (LED/LCD TV’s).

Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. Known for introducing innovative products in India and world, Haier is best remembered for its revolutionary BMR- Bottom Mount Refrigerators, named India’s No.1 BMR Brand, launched in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian consumers.

Haier India Factory

Haier has its 40 acre manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators is upgrading its existing R&D facility for refrigerators by introducing state-of-the-art equipment’s. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators and other lines as well. The Facility will enhance the innovation and production excellence in the country articulating the brand’s philosophy of ‘Inspired Living’. The company will introduce manufacturing operations for new product lines like, washing machines, air conditioners, LED panels, and water heaters. With this development, the company also plans to generate employment opportunities in the state and increase the existing workforce.

ABOUT HAIER GROUP

Founded in 1984, the Haier Group is today the world’s leading brand of major household appliances and is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competence throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

For more information, please contact: Ragini Vasishtha| ragini.vasishtha@2020msl.com| +91 9711500173/ Karishma Taneja | karishma.taneja@2020msl.com|+91-9958338020

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Christmas Cheers with Cake Mixing Ceremony at SSCA with Master Chef Sanjeev Kapoor!

As the festive season gets underway with Christmas and New Year approaching, cake mixing becomes a dedicatory event across India and the World. Cake Mixing is a wonderful event which brings people together in merriment to bake everyone’s favourite exquisite delicacy – The Christmas Cake and the Plum Pudding. Christmas is no convivial without the traditional Christmas cake, and baking is not an easy task… the preparations start months before the big day! This ritual is celebrated and marked for the birth of Jesus Christ, people organise it as an event to spread warmth and joy of the mesmerising festive season of Christmas. Not only Christians but also people from other religions have started celebrating it.

SSCA celebrated ceremonial cake mixing with Master Chef Sanjeev Kapoor, Dr. Vidya Yeravdekar, Pro Chancellor Symbiosis International University, Chef Atul Gokhale, Director Symbiosis School of Culinary Arts and and Chefs and Chef-Students of SSCA on 14^th Nov at the state-of-the-art Culinary Labs of Symbiosis School of Culinary Arts at Lavale Campus.

Cake Mixing is a fore token of happiness and well being, it dates back to the 17^th century in Europe. The method of Cake mixing consists of dry fruits like raisins, black currants, prunes, glazed dates, cherries, candied oranges peel, nuts like cashew, pistachios and almond, mixed together in wine, spirits, honey and fresh juices. The alcohol is profusely added into all dry nuts and berries along with magic of freshly ground spices.

The ceremony involves tossing all dry ingredients in the liquid mixture till a point where all the dry ingredients are immensely coated with the liquid, which is then steeped for over a month in a dry sealed glass bottle. This mixture requires frequent stirring to make sure that all the nuts are enough nicely steeped in the mixture.

Happy cake mixing to all you cake crazy people out there!

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Nimesh Dwivedi’s Debut book ‘MARKETING CHRONICLES’ presents a compendium of Global and local marketing insights from the pre-Smartphone and post-Smartphone eras

Consumer marketing and financial services veteran Nimish Dwivedi has released his first book ‘Marketing Chonicles’, a compendium of Global and local marketing insights from the pre-Smartphone and post-Smartphone eras. From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners. Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations. The book covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation to the power of measurement and metrics.

The book released by Notion Press has been created in two parts – Part 1 focuses on Pre Smart Phone Era insights and Part 2 on Post Smart Phone Era Insights. This is noteworthy because the entire marketing framework has undergone a tectonic shift after Smart Phones have become mainstream. All the old rules of branding do not exist or have got fundamentally recast. The “Chronicles” aspect is also important as each concept is linked to a particular year and mentions the brands and campaigns that were relevant during that year. Many of these memorable campaigns and brands may not be known to a whole new generation.

Few Insights from the book:

·         Take the evolution of the concept of conventional “Product Placement” to the evolved “Product Characterization”. Now think about 1999 –where the most feature rich phone was the “Nokia Communicator” and movies like The Saint starring Val Kilmer were popular. Indian audiences could not forget serials like “Wagle Ki Duniya” and a certain brand whose spokesperson was “Lalitaji.” The entire concept is explained using these examples which will help new age readers get a glimpse into that era.

·         Another unique concept in a world dominated by price offs and promotions is that of “Category Catalysts” and how in 2002 brands in various different categories like Gillette, Allen Solly, Add Gel pens and even Aquafresh toothbrushes became catalysts for their category.

·         Media planning in 2006 when customers were transforming from ‘passive viewers” to “enabled information seekers” and a totally different 360 degree view based media strategy that this entailed! Also what brands like BMW did during these early stages where the internet was about to become an integral part of our lives

·         The unique theory of “Customer Interaction Models” which is critical in the post Smartphone era. And how in 2009 Apple had already started harnessing this concept.

·         During the financial recession of 2009 how Japanese brands ranging from the 100 Yen Stores to fashion brands like Uniqlo harnessed the recession opportunity and emerged as winners

·         Human beings may or may not believe in afterlife. But do brands and categories have an afterlife? Laced with real and unique examples from 2009 and before, this is a unique perspective on not just the evolution and the death of brands but on their afterlife.

·         Can marketing metrics be adapted to measure an entire metropolis specially Mumbai which has seen the worst of flooding and other disasters? A 2010 perspective that only becomes more relevant with each passing year

·         Everyone knows about the 4Ps of marketing but in this rapidly changing world a Fifth P had strongly emerged by 2010. Read all about it in this book

·         The crucial importance of the First Impression Factor concept in building brands and establishing loyalty. Full of examples and experiences from 2016 and before. Read about this concept and imbibe it with ease in this book

·         In an era of sub segments, micro segmentation and the segment of one –is there any segment that has not been explored fully by marketers. That too in 2016. Yes. Read about it and then gear yourself up to explore its potential whichever business you are in!

The book is replete with many such concepts simplified through case studies without any complexity. Easy to read, easy to imbibe and easy to practice!

About the Author:

Nimish V. Dwivedi is a consumer marketing and financial services professional who has observed the changing and emerging landscape of marketing through living and working in Japan, Hong Kong, Singapore, UAE and Vietnam, besides always observing  India outside in. Having graduated with a marketing major from one of   India’s top business schools - Jamnalal Bajaj Institute of Management Studies, Nimish has had the privilege of working with and learning from some of the best marketing professionals in the industry.

Starting his career fresh out of campuses an Executive Trainee at Asian Paints, Nimish has worked in senior leadership roles at Citibank, Standard Chartered, Paypal, Mashreq Bank and is currently the Business Director Cards and Payments at VP Bank - FE Credit based in Vietnam. Nimish has been able to practice and execute his marketing perspectives besides being a keen observer and an enthusiastic chronicler of the emerging marketing landscape specifically in India besides in various other parts of the world.

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Dia Mirza presents Dubai Real Estate Tycoon Awards

 

Dubai Land Department holds the awards ceremony in Mumbai

4^th November 2017, Mumbai: On the sidelines of the 3^rd Dubai Property Show being held in Mumbai from 3^rd to 5^th November at BKC, Dubai Land Department chose the city of Mumbai to conduct its first Real Estate Tycoon Awards.

The glittering awards ceremony was held at Taj Mahal Palace Hotel and was attended by some of the prominent personalities of Dubai real estate fraternity as well as key figures representing the Indian real estate industry. Bollywood Actor Dia Mirza was the special guest of the evening and presented many significant awards. Mr Laxman Pandurang Jagtap, MLA from Pune also graced the occasion as the Chief Guest at the ceremony. Actor and Producer Arbaaz Khan also made a guest appearance.

On the occasion Dia Mirza said, “It gives me immense pleasure to be part of the awards ceremony and I would like to thank Dubai Land Department for giving me this opportunity. Dubai has been a home away from home for many Indians offering a safe and secure abode. I congratulate the Dubai real estate industry for creating a world class destination”.

The Real Estate Tycoon Awards recognised and celebrated individuals and organisations from Dubai’s real estate industry who have, through their vision and leadership, elevated Dubai’s global standing as the leading real estate destination of the world. In all, there were seven categories which included: Vision, Innovation, Iconic, Ambition, Inspiration, Progressive and Recognition. A total of 40 awards were presented for various categories.

Dubai Land Department also recognized key members from CREDAI, the apex body of Private Real Estate Developers Associations for their exceptional contribution to Indian real estate. Their commitment and unstinted work in the direction of creating a more robust and transparent real estate environment for industry and public was appreciated.

Prominent dignitaries at the award ceremony included the likes of Mr. Boman Irani, Chairman and Managing Director of Rustomjee; Mr. Vipul Thakkar, Chairman, International Expo CREDAI; Mr. PNC Menon, Chairman, Sobha Group; Mr. Rizwan Sajan, Founder Danube Group and Danube Properties; Mr. Khalid Bin Kalban, CEO, Dubai Investments; Mr. Sudhakar Rao, Managing Director, Gemini Group; Mr. Sanjay Manchanda, CEO, Nakheel and Mr. Jaxay Shah, President of CREDAI and Managing Director of Savvy amongst many others.

The award ceremony was followed by Gala Dinner and performances by eminent singer, Sajili Saleem and Dubai stand-up comedian, Ali Al Sayed. 

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Dubai Property Show opens to overwhelming response in Mumbai

Actor R. Madhavan inaugurated the 3^rd edition along with Chief Guest Mr. Sultan Mohamed Hamdan Bin Khadim, Charge d'Affaires of the Consulate General of UAE in Mumbai

The exhibition presents profitable investment options for Indian buyers

·        Indians have invested INR. 1.1 lakh crores in last 3 years into Dubai realty

·         A townhouse in Dubai for 2 crores, apartment starts at INR 71 lakhs

·         Mortgage options available at a low interest rate of 3.99%

Friday, November 3, 2017, Mumbai, India: Indians have by far remained the top buyers of real estate in Dubai, contributing a whopping sum of INR 1.1 lakh crores in last 3 years. Catering to the huge appetite of Indian buyers, Dubai Property Show, the annual property gala brings the latest offerings from the top-notch Dubai developers in its 3^rd show in Mumbai. The exhibition will bring end-users in India face-to-face with world-class developers from Dubai, with a wide range of property and flexible budgets. The event was inaugurated by Chief Guest Mr. Sultan Mohamed Hamdan Bin Khadim, Charge d'Affaires of the Consulate of UAE in Mumbai, India and popular Bollywood celebrity, R. Madhavan amidst much fanfare and anticipation among the investors.

Being held at Bandra Kurla Complex (MMRDA Grounds), the 3-day realty exhibition opened on Friday, 3^rd November and will culminate on Sunday, 5^th November. Open from 11 am – 8 pm, entry to the exhibition is free.

Dubai Property Show provides once-in-a-year chance for property buyers to get in-depth understanding of Dubai realty with direct interaction with all stakeholders. Through the educative and informational seminars at the show, visitors can learn about the Dubai property laws, real-estate outlook, benefits for buyers, ideal locations for investment, financing options, government regulations, and growth opportunities among other topics of interest.

“Last year the show witnessed 4094 visitors, generating enquiries worth INR 2100 crores. We are expecting about 5,000 visitors, and hoping to see as many inquiries as last time.This year we have some amazing projects on offer along with attractive payment plans, such as a post handover which gives you the option of paying post possession. In terms to pricing, one can buy a nice townhouse for just 2 crores, while investment in an apartment starts at Rs. 71,00,000”, commented Himanshu Gupta, General Manager, Sales and Marketing, Dubai Property Show.

“Banks are offering 50% finance for the property deal, where the interest rate is as low as 3.99%. I recommend buyers and aspirants to research thoroughly upon the payment plans, mortgage rates and make investment decisions with a clear strategy in mind. The show is here to offer a brilliant plethora of options for Indian home buyers in Dubai”, added Himanshu.

H.E. Majida Ali Rashid, Assistant Director General, Dubai Land Department, Government of Dubai, said: “The very fact that this is our third outing to Mumbai is testimony of Dubai Property Show’s success. Over the years, Dubai’s real-estate has become a powerful tool of economic ties between India and the UAE, which we hope will continue to prosper. Dubai Land Department is proud to be partnering with world-class developers who are showcasing their properties in Mumbai, many of whom are repeat exhibitors. We are proud of the trust that Indians have put in us as a department and the UAE as a country, and are acutely sensitive to the responsibility that we shoulder in this regard”.   

“Indians are major movers within the UAE’s dynamic real-estate scene, especially here in Dubai where they are drawn to the multicultural atmosphere and diverse real-estate offerings. The Dubai Property Show is a perfect vehicle for us to meet face-to-face with India’s top investors and discuss Falcon City of Wonders’ unique ‘World in a City’ proposition which compliments Dubai’s growth as a preferred global business, leisure and lifestyle destination,” said H.E. Salem Almoosa, Chairman and General Manager of Falcon City of Wonders LLC.

“The real estate market in Dubai offers sustainable growth opportunities with high return on investments while the upcoming Expo 2020 mega event will provide property market a big boost”, said Mr. Omar Mesmar General Manager, Dubai Investment Park, wholly owned by Dubai Investments.

“A joint venture project between Meydan Group and Sobha Group, District One is in a prime location within the Mohammed Bin Rashid Al Maktoum City. Developed in three separate stages, the project is like nowhere else on earth, offering a low density residential community in the heart of an international city. It is close to all the major routes into the city, providing quick access to the Dubai International Financial Centre, Downtown Dubai, Dubai World Trade Center and Dubai International Airport”, elaborated by Mr. Mohammad Al Khayat, Vice President commercial and freezone at Meydan Group

Participating companies include the likes of Falcon City of Wonders, Dubai Properties, Dubai Investments, Meydan Sobha as Platinum Sponsors, MAG Property Development as the Gold Sponsor, Tebyan Real Estate Development as the Silver Sponsor whereas  Nakheel PJSC, Azizi Developments, Kleindienst Group, Creative Zone, Dubai Sports City, Bloom Properties, Tiger Properties, Seven Tides, Binghatti Developers and Deyaar Developments are the other exhibitors, Mashreq Bank joins as the Official Banking Partner, JLL as the knowledge partner and Seal Real Estate Registration Agent LLC as the Official Property Transfer Trustee among others.

For more information and to pre-register for the show, please log on to

http://dubaipropertyshow.com/visitors/

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Makani Creatives conceives 2 new Ad films for Metro Shoes featuring Katrina Kaif and Sidharth Malhotra

Makani Creatives further builds on the Metro Shoes, ‘Find Your Pair’ campaign by creating 2 engaging films featuring Katrina Kaif and Sidharth Malhotra as brand ambassadors. Being one of the largest footwear brands, Metro Shoes with its current positioning ‘Find Your Pair’, connects with an audience which is in love with shoes.

Aiming at strengthening Metro’s presence in the footwear wardrobe, the campaign brings out the brand’s personality in a light and fun way. The key mediums of the campaign include Print, Theatre, Outdoor and Digital. 

The ad film featuring Sidharth Malhotra shows a playful repartee between Sidharth and his dog, wherein the dog helps him select his shoes, thereby establishing an emotional connect . In the ad featuring Katrina, her Granny is seen hiding a shoe, trying to engage her into conversations so that her grand-daughter doesn’t leave. The shoe plays a key role acting as an emotional connect between the relationship of a granny and her grand-daughter. Metro Shoes are seamlessly integrated and showcased in a fun manner to bring a smile on to the viewers’ face.

The films have a fun and playful tone. They portray the joy and playful experience of selecting a pair of shoes. The print is more authoritative with the celebs highlighting Metro Shoes as their personal choice.

Metro is a legacy brand in India, with its presence since 1947. Being associated with Metro Shoes for a decade, Makani Creatives has witnessed the brand’s growth through various phases. “With the huge splurge of international, local and .com brands, we felt the need to highlight Metro as a contemporary brand, a brand which has always been evolutionary and in sync with the latest trends. Metro has a huge loyalty base and we decided to reach out to a wider audience while maintaining the warmth of a home-grown brand”, says Sameer Makani, Managing Director, Makani Creatives.

“A dynamic rising star, Sidharth Malhotra has that quintessential spark of youth and charm which fits well with the brand’s evolutionary vision. Katrina Kaif on the other hand is Bollywood’s Diva! Her classical beauty reminisces Metro’s lineage and her varied sense of style is in sync with the brand’s versatile collection. We look forward to this dynamic association”, he added.

Ms. Farah Malik, Managing Director and CEO, Metro Shoes says, “The idea of the films is to showcase the delight of finding your pair of shoes which is what we have always aimed for with our brand Metro Shoes. We are happy with the constant endeavours taken up by Makani to facilitate us with ideas that connect and relate well with our audience.

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Indians Ready To Further Strengthen Real-Estate Ties With Dubai

 

The 1^st Dubai Realty Roundtable highlights the vast opportunities for Indian investors

·         Expo 2020 a big growth driver for Dubai economy, experts predicting 35-50% growth in the region.

·         Dubai offers tax-free returns and its rental yields in the range of 7-12% are amongst the highest in the world.

November 1, 2017; Mumbai, India: Dubai real-estate market –a magnet for Indian investors – is poised to scale further heights in the coming years on the back of economic prosperity, investor optimism, positive sentiments and growing faith in the industry.

As the emirate is getting ready for World Expo 2020 – one of the largest international events to take place in the Middle East –industry gurus foresee tremendous opportunities for Indian investors across all sectors of real-estate, particularly in the residential and hospitality segment. Experts predict that there will be a growth of 35-50% in the region as an effect of the expo 2020.

Many Indians are keen on buying properties in Dubai as Indian expats make up for almost 40% of the city's population. Indians are quite at ease about investing in Dubai as it is a home away from home. With short and frequent flights from most Indian airports (more than 1700 flights a month), and hassle-free visa availability, Dubai is an easily accessible destination for frequent travel for both business and recreational purposes. For them it’s just like buying property in Mumbai or Delhi. Investment in Dubai is but a rational choice. Apartment rental returns in the city offer yields in the range of 7-12%.

The conclusions were drawn at the 1st Dubai Realty Roundtable held in Mumbai to discuss the current and future trends in Dubai realty sector and the opportunities it provides for Indian investors.

Helmed by the opinion leaders of real-estate industry, the programme charted the growth of Dubai realty industry, the prospects leading to World Expo 2020 and opportunities it presents to the Indian buyers. Experts converged to understand the reasons behind Dubai’s popularity as an investment destination amongst the Indian buyers and what makes it such an attractive proposition.

The Dubai Realty Roundtable was organised by Dubai Land Department, just ahead of their upcoming Dubai Property Show being held in Mumbai from 3-5 November, 2017 at Bandra Kurla Complex. The participants included Majid Saqr Al Marri, Senior Director Real Estate Investment Management and Promotion Center, Dubai Land Department; Mr. Sanjay Manchanda, Chief Executive Officer of Nakheel PJSC; Ms. Asma Dakkak, Research Manager at JLL; Mr. Vijay Sajjanhar, Chief Financial Officer, Dubai Sports City; Mr. Sandeep Jaiswal, Deputy Chief Executive Officer, Azizi Developments, Sajid Ali, Director at Sumansa Exhibitions, Rajendra L. Agarwal seasoned overseas property investor and Sanjay Sippy a renowned realtor from Sippy Housings.

Speaking at the Roundtable, Mr Majid Saqr Al Marri, Senior Director, Real Estate Investment Management and Promotion Center, Dubai Land Department said:“Indian investors made 10,628 transactions worth more than INR 36,040 Cr in Dubai property between January 2016 and the end of June 2017. Several factors contribute to this, but the key now is the vast potential that it offers to Indians to prosper and grow. For businesses, the city is the Gateway to West, which provides a tremendous opportunity for Indians to invest in the city and expand across the region while linking up with the rest of the world. For other investors, property in Dubai doubles as an investment and a vacation home, given the plethora of entertainment avenues it houses.”

Ms. Asma Dakkak Research Manager, JLL added: “For Indians, the hotspots in Dubai are locations such as Jumeirah Lakes Towers, Palm Jumeirah, Downtown Dubai and Dubai Marina, among others, reflecting their penchant for class and luxury. Dubai real-estate also offers better amenities at a lower price. If we see the average ticket size for prime locations in Dubai, it is approximately between 2.66 crores to 7.15 crores in Indian Rupees.

“Overall, Indians have invested INR 1.1 Lakh Crore in last 3 years into Dubai realty. Indians are looking at profitable dividends in the form of rents, resale value and tax benefits. Investors here enjoy no lock-in period with no capital gains tax and no property tax, buyers can also secure assets ahead of the Expo 2020 boom”, said Mr. Sajid Ali, Director Sumansa Exhibitions, organisers of property shows across the world and part of the upcoming Dubai Property Show in Mumbai.

Mr. Sanjay Manchanda, Chief Executive Officer of Nakheel PJSC added:“Dubai’s excellent transport and social infrastructure, strong demand for rental properties, regulations that allow foreigners to buy freely and strict regulations that ensure that disputes are settled quickly and fairly make it a magnet for real estate investors globally.  It’s no wonder that Indians account for more than one in 10 of our investors. Between them, they’ve purchased nearly 4,500 units from Nakheel, spending over INR 16, 621 Cr in the process.”

“Developers are also steering towards the affordable housing market and are offering attractive staggered payment plans. Many Indian investors are keen on buying into ready communities which offer good connectivity and lifestyle options and several Dubai locations including Dubai Sports City and many others now offer fantastic value”, said Vijay Sajjanhar, Chief Financial Officer, Dubai Sports City.

“Indians see Dubai as their second home - close proximity to India, lucrative rental yield, security, high tax-free returns on investments of around 20 percent, regulated market are key driving factors for Indian investments into the sector”, commented Mr. Sanjay Sippy, a renowned Mumbai based realtor during the discussion.

“Property prices are quite affordable now and this is the ideal time to invest in Dubai and reap quick returns, I believe investing in hotel apartments may turn quite profitable due to the upcoming Expo 2020”, said Rajendra L. Agarwal seasoned Dubai property investor.

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