ESPN India Commends the Performance of LiveU's LU600 HEVC at the FIFA World Cup™ in Russia

LiveU has always earned its reputation by delivering cutting-edge technology solutions and flawless performance in even the most testing of circumstances.

At this year's FIFA World Cup Championship, LiveU managed to break all its previous records. LiveU released its live broadcasting figures for the FIFA World Cup™ in Russia with 485 units onsite used by customers from over 40 countries. The numbers have doubled, and even tripled, since the 2014 FIFA World Cup™ – including over 15,000 hours of live broadcasting, over 30,000 live sessions and 36TB of live transmission – with LiveU's LU600 4K HEVC solution enabling customers to broadcast more hours with less data.

With numerous interviews of players, fans and spectators and exciting behind-the-scene captures, LiveU has successfully grasped the essence and atmosphere of this truly global event with daily live feeds.

One of the biggest sports broadcasters – ESPN India – was present in Moscow to catch all the live action of FIFA WC 2018 with the LU600 HEVC.

Live feeds captured on the ground needed to be sent back to India to be broadcast live on Sony Pictures Networks India. Flexibility, mobility and signal reliability were the three main requirements and LiveU was able to pass with flying colours. 

"We used LiveU units throughout the tournament to capture live feeds that were sent back to India to be broadcast live on Sony Pictures Networks India. Our experience was really good – even at crowded locations where there were issues of network congestion. Sending live feeds back to India was seamless with no technological glitches," said Suketu Mehta, a Multimedia Producer with ESPN, India.

The other two features of the LU600 HEVC that were highlighted were its form-factor and cost effectiveness.

"There was a time when the live TV experience involved the use of heavy and bulky equipment and a huge crew. Now it has been replaced by this small, portable, easy-to-carry solution that fits in a backpack. The compact chassis is what makes it one of the most portable solutions. You can literally carry it anywhere," Mehta said. "Thank you LiveU for your rock-solid support!"

LiveU was able to provide customers with bandwidth guarantees for superior connectivity in the 11 host cities. The offering provided a special add-on priority SIMs package for streaming high-quality live video, enabling customers to reach 20Mbps uplink and deliver HD live feeds even from the most crowded locations. LiveU had a dedicated technical team on site, managing the logistics and providing 24/7 support, with two designated distribution centers in Moscow and St Petersburg.

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500 Years of Timeless Fashion

Ever imagined a fabric so fine that wrapping it around you feels warm and luxurious all at the same time?

Appropriately called the "soft gold of Asia", Pashmina is the art of Handcrafting distincitve pieces of luxury with fine Himalayan Cashmere. It has withstood the test of time & have been around for more than five centuries. From being draped by the European nobility to now being the ultimate fashion accessory, this ancient art has gone through a whirlwind of a ride in the last few decades.

There's a flood of fast fashion today and most brands have jumped on to this bandwagon. Even when it comes to Cashmere, most brands are selling "affordable products" in the name of machine-made and blended varieties. Since Cashmere is regal and a symbol of opulence, consumers (because of the lack of awareness) go in for such tall claims and later pay a heavy price for their choices.

This is where we have stepped in to revive the lost glory of Pashmina. This royal art has its roots in the picturesque valleys of Kashmir and for us, maintaining its pristine beauty is paramount. At Pashmina.com, we believe in the adage 'less is more' and propagate sustainable luxury through all our offerings. Each of our products is painstakingly hand-crafted: hand-woven & hand-embroidered by the gifted artisans of the land of Kashmir.

For a piece so timeless and which is a repertoire of rich history, we strongly work towards quality & craft authenticity, each of our pieces – shawls, hijabs, stoles & scarves, wraps, blankets – go through stringent testing by the Crafts Development Institute, which is under the aegis of the Ministry of Textiles, Government of India.

Though the art of Pashmina has a rich history, it is the artisans who are the real stars. They painstakingly create masterpieces that reflect the highest level of craftsmanship. To cater to varied tastes of our consumers, we offer two distincitve lines, one of the timeless pieces with Bold, Weaves & Hand Embroidery to the contemporary line of pashminas with Ombre, Swarovski Crystals, Prints & Chantilly Laces.

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